There's more to seafood.
A lot more, actually.
Seafood is everywhere. On our plates, in our economies, across our coastlines and at the centre of some of the biggest conversations about food, science and the environment.
Yet much of what we read about it falls into two categories: specialist industry coverage or food stories that rarely venture beyond the recipe.
We think there's a lot of interesting territory in between.
Meet SALT.
SALT. is a seafood editorial brand exploring the people, places, ideas and industries connected to the water.
We cover everything from what we eat and where it comes from to the science changing how seafood is produced, the communities whose lives depend on it and the questions shaping its future.
Sometimes that means investigating a complicated supply chain. Sometimes it's understanding what happens inside an octopus's brain. And sometimes it's asking why a tin of sardines suddenly costs as much as lunch.
Different stories. One shared curiosity.
A different perspective on seafood.
You don't need to work in seafood to find it interesting. And if you do work in the industry, you shouldn't have to settle for coverage that tells you only what you already know.
That's where SALT. comes in.
We bring together journalistic thinking, cultural storytelling and specialist knowledge to make seafood more interesting, understandable and relevant.
We believe good journalism can be accessible without being simplistic, entertaining without being superficial and critical without losing sight of the bigger picture.
We're interested in how things work. Why they matter. Who they affect. And what happens when you look a little closer.
What you'll find here.
Food. The ingredients, traditions, brands and changing tastes that shape what we eat.
Oceans. Marine life, environmental science and the extraordinary systems beneath the surface.
People. The communities, careers and personal stories that give seafood its human dimension.
Ideas. Innovation, business, sustainability, research and the decisions shaping the future of aquatic food.
From quick reads to in-depth investigations, our stories move between these worlds because seafood does too.
Serious about the stories. Curious about everything else.
We don't believe every story needs a dramatic conclusion, or that every complicated question has a simple answer.
We believe in doing the research, asking better questions and giving readers enough information to form their own opinions.
And we think there's room for a little personality along the way.
Because seafood is too important to be poorly understood, and far too interesting to be boring.